The Reno Social Media Marketing Conference

mkt confA real-world guide to understanding social media and using it to generate leads, connect with customers, expand your market research, create lifelong customers, drive Web site traffic– and grow your business.

Whether you’re just getting started in social media or you’re already on board… learn how to join in on the conversation– and the profits!

Sessions attended:

Session 1: Show me the money: How social media actually pays off-

  • The truth about who’s using social media networks and tools to market—and why
  • 10 proven ways even companies with tiny budgets and few employees can profit
  • How to reframe your thinking about social media and shape it into what you need for your business
  • Why it’s a mistake to think social media is just for business-to-consumer companies
  • What social marketing can do for you that traditional marketing can’t

Session 2: The key to social media success: Getting off to a good start-

  • Know what you hope to achieve before you begin
  • A handy tool kit for launching a winning social media campaign
  • How to accurately predict how much time you’ll need to invest
  • Why the best social marketers know their target market inside and out
  • The importance of a well-thought-out strategy to get you where you want to be
  • Getting buy-in from higher-ups—especially those who think it’s all nonsense

Session 3: The art of writing for a social audience-

  • How the social audience is different—and what this means to your writing
  • 6 foolproof tips for writing compelling posts, Tweets and blogs
  • Out with the fluff! There’s no room for it in this new social world
  • Reusing content: A good practice—or not?
  • How to sound like a genuine, caring human being—not a corporate robot
  • Responses can be automated—but should they be

Session 4: Managing your on-line reputation-

  • The dangers to companies who are oblivious to what customers are saying
  • Do’s and don’ts for responding to harsh criticism and negative comments
  • Getting your timing, target and tone just right
  • How to view criticism as an opportunity—not a threat
  • The first and most important thing to do when a criticism surfaces

Session 5: Monitoring what people are saying about you on-line—in 15 minutes a day-

  • How to skillfully listen to what customers are saying—you won’t believe what you’ll learn
  • Strategies for monitoring the on-line chatter about your brand
  • 8 steps to successful social media monitoring
  • Using Google Alerts™ to monitor your brand
  • Gathering data and what to do with it

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