2015 Government Social Media Conference & Expo

Sessions Attended

I. How to Train Government Staff on Social Media

Jennifer Davies, City of Las Vegas, NV and Derek Chan, California DMV

Social media training within your agency should be an integral aspect of your ongoing program. Learn how the City of Las Vegas and the California Department of Motor Vehicles have trained their employees and elected officials to effectively use social media.

II. Risky Business: Creating Viral Social Media Campaigns & the Influence of Public Policy

Amy Norris, Lindsay Buckley, TC Clark and Jorge Moreno of the California Environmental Protection Agency

Hear from CalEPA’s social media specialists as they reflect on their experiences after their first year in newly-created positions. Speakers will discuss everything from managing day-to-day operations to how departments are breaking down silos to collaborate and share best practices, challenges faced, successes seen and future possibilities on the horizon.

III. How to Develop Social Media Policy

Kaitlin Godbey, TravelNevada and Sarah Williamson-Blake, Wake County, NC

In this session, you will learn the importance of having a social media policy in place for your organization. Speakers will cover how to get started, considerations to keep in mind and best practices for implementing new policy.

IV. Integrating Social Media into Government Marketing Strategy

Cassy Zakens and Kaitlin Keeler, Oakland County, MI

Learn how to create an integrated social media marketing strategy that will help your government agency to: decide which platforms to be on, how to create content, the best ways to find and engage with communities and stakeholders, and strategies to convert them into social media connections.

V. How to Get More Followers on Social Media

Sarah Williamson-Baker, Wake County, NC

By changing the approach to a team effort, sending messages when the audience is poised to engage and focusing on being conversational, social media in Wake County, NC, has become an interactive form of communication. Learn the strategy behind finding the right voice and building your agency’s own social media following.

Conference Description



The 2015 Government Social Media Conference & Expo (GSMCON) is the first social media conference for U.S. city, county and state government. April 29 – May 1, 2015 in Reno, NV.

  • Collaborate with a network of state and local social media managers.
  • Learn strategy and technique from experts and peers.
  • Maximize your program to bring value to your citizens.


Everyone interested in learning how to strategically use social media in city, county and state government. Other public sector agencies are also welcome, including federal government, education, military and quasi-government entities. The event is also open to private industry.

  • Social Media Coordinators
  • Public Information Officers
  • Emergency Managers
  • Legal Staff
  • Webmasters
  • Elected Officials
  • Marketing & Communication Managers
  • Chief Information Officers & Directors
  • Multimedia Designers
  • Video Producers

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