Program/Personal Branding

Program/Personal Branding: This series of four-hour sessions will help you begin to learn the principles and practices of program/personal branding. The courses will help you to identify, document and communicate your value, what you can do uniquely well to help others address opportunities or solve problems that matter to them.

You must attend the first session in order to attend the entire series. Sessions will move very quickly, and “homework” will be assigned at each session to be completed before the next session.

Session 1: Principles. This session introduces the principles required to establish a proper foundation for effective and sustainable program/personal branding. Your assignment at the end of this session will be to define your program/personal brand and value proposition. Topics covered include:

  • Program/Personal branding
  • Content marketing
  • Inbound marketing
  • Professional e-mail and profile pictures

Session 2: Platforms. This hands-on session will help you open the most important platforms you will need to begin to create searchable and shareable content around the program/personal brand you defined at the end of Session 1. Your assignment at the end of this session will be to create accounts on these platforms and prepare to begin creating and sharing relevant and valuable content. Topics covered include:

  • Google +
  • LinkedIn
  • com blog
  • Twitter
  • Facebook
  • Youtube, Instagram, Pinterest
  • Subscribing to blogs via RSS

Session 3: Practices. This hands-on session will focus on the process of documenting and targeting your program/personal brand through blogging and tweeting. Your assignment at the end of this session will be to commit to a weekly schedule of blogging and tweeting. Topics covered include:

  • Commenting on other blogs
  • Content curation
  • Blogging 101
  • Getting to 100 blog posts
  • Signaling and connecting on Twitter

Session 4: Progress. This hands-on session will focus on reviewing the progress of every student and will address any unanswered questions and concerns. Your assignment during this session will be to show the work you’ve done with your brand to the rest of the class and to help others in the class with suggestions for improvement.

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