PRSA North Pacific District Conference


Sessions Attended:

I. Act Like You Mean Business: Essential Communication Lessons from Stage and Screen

Rob Biesenbach

II. Unleash the Power of Storytelling: Build Trust, Win Hearts, Change Minds

Rob Biesenbach

III. Cultivating the Next Generation of Practitioners and PRSA Leaders

Jay Weisberger, APR

IV. The Case for PR

A panel discussion on the modern practice of public relations. Do PR pros practice spin and deception? Are they transparent in their work? Do they truly offer a valuable service to clients and/or society? Moderated by Pete Codella, MBA, APR – PRSA North Pacific District 2016 Chair

V. The Wind Up and the Pitch: Best Ways to Work with the Media

Sheena McFarland

VI. Diversity Must Be Inclusive

Y’Anad Burrell

VII. Finding Your Ethical Compass

Janelle Guthrie, APR

VIII. Brand You: Reputation Matters

Mickey Nall, APR, Fellow PRSA

IX. Navigating the Social Media Tsunami

Rob Wellman

X. Creating Powerful IMC Strategies: From Strategy Statement to Synchronized Tactics

Bonnie Harris

XI. Secrets of the New Media Relations Superstars

Michael Smart

XII. Power PR Writing: Be More Persuasive in Less Time

Michael Smart

XIII. What’s the Atomic Weight of Your Content?

Michael Pranikoff


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