ONA Reno: Digital Storytelling Workshop

Join the Online News Association and ONA Reno for a free, day-long workshop highlighting the people, topics and tools that are driving journalism innovation in Nevada and the western U.S. Meet other local storytellers and innovators and build your network and reporting toolkit. We’ll cover audience engagement, revenue, cutting-edge digital tools, live video and more. This digital journalism training is open to all members of the journalism community who RSVP here on Eventbrite. Light breakfast and lunch will be provided, and we’ll gather for happy hour after the event to give you extra time to discuss the themes of the day with speakers and attendees. read more

Accessibility Summit

Introduction to Web Accessibility

Monday, July 10th, 2017
Presenter: Jared Smith

Web accessibility for users with disabilities is increasingly becoming a hot topic in technology. While it can be an overwhelming and daunting issue, it doesn’t have to be. This webinar will present an overview of web accessibility and basic, practical steps you can implement now to improve web accessibility and minimize legal risk.

Introduction to Web Accessibility Presentation Slides

Implementing and Evaluating Web Accessibility

Tuesday, July 11th, 2017
Presenter: Jared Smith

This webinar will provide a methodology for implementing digital content accessibility and for evaluating how accessible your digital content is for users with disabilities. Practical principles and approaches based on the Web Content Accessibility Guidelines 2.0 will be presented, along with tools and techniques for testing web accessibility. read more

The College and University Professionals Association – Human Resources (CUPA-HR)
2017 Nevada Chapter Conference “Coaching to Better Performance”
Keynote Bruce D. Sanders, SPHR

Wednesday, March 22, 2017
8:00 a.m. – 12:30 p.m.

In every organization, even the best performers require coaching by their supervisors in order to stay motivated. And for those direct reports who are performing at less than their best, an essential responsibility of the supervisors is to provide skilled coaching. In this half-day interactive seminar, you’ll sharpen your ability to develop and implement individualized performance improvement plans for regular employees, contingent employees, and volunteers. Seminar presenter Bruce Sanders is a consulting psychologist with a Senior Professional in Human Resources certification. Bruce teaches the “Performance Management” course for UNR Extended Studies. read more

Overcoming Bias: Causes and Effects of Intergroup Bias in Higher Education

Implicit Bias Workshop Faculty and Staff Session: 10 a.m. – noon

While most people in the United States sincerely reject prejudice and discrimination, many of us exhibit patterns of unwitting bias in our thoughts, feelings, and actions—and displays of explicit intergroup hostility and division are increasingly visible as well. This interactive session will explore the social, cultural, and psychological origins of intergroup biases, and the most problematic effects such biases can have on students, faculty, staff, and administrators in higher education. read more

Use LinkedIn. Make Connections. Win!

With Alice Heiman

June 23, 2016 @ 5:30 pm – 7:30 pm

Are you using LinkedIn to it’s full potential? Probably not. (Who is?)

AliceLinkedIn has a multitude of features that can help you grow a strong network, but navigating them can be like trying to crack a secret code. Now YOU can be a LinkedIn Wizard!

Alice Heiman, nationally-renowned speaker, coach and LinkedIn pro, is offering a 2-hour, hands-on workshop to help us make the most of this powerful tool. She’ll share her five very best secrets for using LinkedIn effectively. Bring your laptop or tablet and work as you go to learn and improve your networking ability. read more

Thriving in a World of Change

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CUPA-HR Nevada Chapter
2016 Annual Conference
Thriving in a World of Change

March 22, 2016
University of Nevada, Reno

Ayesha L Kidd“Thriving in a World of Change”  is an interactive presentation facilitated by Ayesha L. Kidd, M.Ed and designed to discuss change management and will focus on the responsibilities of institutions and individuals to sponsor, communicate, embrace, promote, and effect change.

Social Media Management & Marketing Series

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Presenter: Cody Glenn

  • 7 p.m. (Central) – Saturday, November 21 – [Subject: Facebook / Google+]
  • 7 p.m. (Central) – Saturday, November 28 – [Subject: Instagram / Periscope]
  • 7 p.m. (Central) – Saturday, December 5 – [Subject: Pinterest / Snapchat]
  • 7 p.m. (Central) – Saturday, December 12 – [Subject: Twitter / Tumblr]
  • 7 p.m. (Central) – Saturday, December 19 – [Subject: Vine / YouTube]

We live in an age where human beings are connected like never before. People are sharing memories, thoughts, and media instantaneously, across the globe. Because of this, it’s vital to not only know how to operate each social media network, but to operate in such a way as to make sure that your posts aren’t getting lost in the crowd.

Each course is designed to teach you how to manage your account, optimize your account for maximum exposure, and get the highest analytics that you possibly can for each account that you manage. read more

Evaluation of Social Media Platforms

social media extensionPresenter: Amy Cole

This session will address identifying “if” and/or “what” social media tools may assist with effective Extension outreach and education of target audiences. Participants will learn what research reflects regarding audience demographics for key social media sites and the implications for Extension educators. Strategies and successful current practices from multiple organizations will be shared to assist participants in identification of effective social media methods that can be replicated. read more

Program/Personal Branding

Program/Personal Branding: This series of four-hour sessions will help you begin to learn the principles and practices of program/personal branding. The courses will help you to identify, document and communicate your value, what you can do uniquely well to help others address opportunities or solve problems that matter to them.

You must attend the first session in order to attend the entire series. Sessions will move very quickly, and “homework” will be assigned at each session to be completed before the next session. read more

2015 Government Social Media Conference & Expo

Sessions Attended

I. How to Train Government Staff on Social Media

Jennifer Davies, City of Las Vegas, NV and Derek Chan, California DMV

Social media training within your agency should be an integral aspect of your ongoing program. Learn how the City of Las Vegas and the California Department of Motor Vehicles have trained their employees and elected officials to effectively use social media.

II. Risky Business: Creating Viral Social Media Campaigns & the Influence of Public Policy

Amy Norris, Lindsay Buckley, TC Clark and Jorge Moreno of the California Environmental Protection Agency

Hear from CalEPA’s social media specialists as they reflect on their experiences after their first year in newly-created positions. Speakers will discuss everything from managing day-to-day operations to how departments are breaking down silos to collaborate and share best practices, challenges faced, successes seen and future possibilities on the horizon. read more

Elevate Your #PRactice

Sessions Attended:

I. Embracing and Leading Change

Bret Simmons, UNR

II. Mentoring at All Levels

Chuck Alvey

III. Best Practices in Digital Marketing

Lauralie Ezra, Crowd Siren

IV. Email Marketing Strategies & Tactics

Candice Bellittera, PRSA National

Conference Description

elevate-header1Join us for “Elevate Your #PRactice” catered for professionals of all levels on April 29 from 8 a.m. to 5 p.m. at the Atlantis Casino Resort Spa. Wherever you are in your career, this full-day workshop is designed to help you reach the next level.

Three distinct tracks offer something for every practitioner, whether entry level or decades deep. This workshop will be just that: an opportunity to delve deeper into the nitty-gritty of specific topics, lifting you from the standard PowerPoint fare so common in lectures. read more

Talk To Me Not At Me: Testing for a Better Customer Experience

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In today’s data-driven world, consumers tell you what they want every time they engage with your brand. Encouraging audience engagement through a personalized approach will not only create more customers, but will also compel them to shop more frequently, and eventually turn them into advocates.

Join Dan Toubian of Maxymiser and Kristen Kaighn of Marketo to discover how to use digital behaviors to personalize the customer journey and earn more business.

Date: Thursday, March 12, 2015
Time: 10am PT / 1pm ET read more

Creating Content Your Subscribers Will Love

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An exclusive Q&A webinar for Constant Contact All Stars

Thursday, March 5, 2015, 1-2 p.m. EST

Hosted by Dave Charest and Ryan Pinkham

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Learn to create compelling content your subscribers will love. You’ll walk away knowing:

  • How to get more clicks from your email newsletters
  • Where to find ideas for compelling content
  • How to set up systems to speed up content creation

Accessibility for Web Design

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If you create or maintain University websites (including faculty personal websites), did you know you’re required to make them fully accessible to people with disabilities? This 2-hour workshop will help you get familiar with current accessibility guidelines, steps you should take to make your websites accessible, and demonstrate some tools available to help you verify your site’s compliance. The workshop will cover the practical and technical aspects of making a website accessible for all. read more

Successful Email Marketing Boot Camp: A skill-building workshop by Constant Contact

August 21, 2014, Reno, NV

Facilitator: Freddie Sabbs, Constant Contact Employee & Training Expert

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What is it?

Local handsIn one information-packed day, this hands-on workshop will show you how to create and send an effective email marketing campaign that gets the bottom-line results you’re looking for. You’ll learn the fundamentals to developing professional emails that complement traditional and social media marketing efforts, support your organization’s goals, and strengthen your customer relationships. An expert from the Constant Contact team will demonstrate how to apply what you are learning, while you follow along in your own account and answer any questions you have. You will be able to apply your new knowledge and skills as soon as you return to the office! read more

The Reno Social Media Marketing Conference

mkt confA real-world guide to understanding social media and using it to generate leads, connect with customers, expand your market research, create lifelong customers, drive Web site traffic– and grow your business.

Whether you’re just getting started in social media or you’re already on board… learn how to join in on the conversation– and the profits!

Sessions attended:

Session 1: Show me the money: How social media actually pays off-

  • The truth about who’s using social media networks and tools to market—and why
  • 10 proven ways even companies with tiny budgets and few employees can profit
  • How to reframe your thinking about social media and shape it into what you need for your business
  • Why it’s a mistake to think social media is just for business-to-consumer companies
  • What social marketing can do for you that traditional marketing can’t

Session 2: The key to social media success: Getting off to a good start- read more

PR Matters-A Workshop to Find, Retain and Engage Clients

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Thanks to our sponsors: KPS3, RSCVA and Constant Contact we are able to bring you a workshop to to gain a valuable foundation from industry experts for implementing effective strategies for your company. Whether you’re adding marketing and public relations responsibilities to your to-do list or you’re new to the field, people will be looking to you to fill the communications gaps in your organization. Perfect for recent graduates, non-profit managers, small business or start-up professionals or anyone looking to catch up on the online tools and strategies so critical in today’s market. read more

HTML & CSS Crash Course

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Colin LoretzHTML & CSS Crash Course

This workshop will guide you through building your first website in HTML and CSS, the building blocks of the web. As a group, each student will build a landing page for themselves using the latest best practices in web design and development.

Colin Loretz has been developing on the web for over 15 years. He has built countless web and mobile apps and loves teaching design and development as way to help others build their own futures.

Who is this class good for?

Anyone who wants to learn web design and development. This course does not have any prerequisites and is great for discovering if you’d like to pursue HTML & CSS further. read more